PR & SOCIAL MEDIA CONSULTING
GALCO'S SODA POP STOP
PR, Social, Blogging, Newsletters
Created monthly newsletter, arrange for candid photos for social media sharing, crafted posts for Facebook and Twitter, compose posts for blog, media liaison for popular beverage shop in Northeast Los Angeles.
MUSEUMS OF THE ARROYO
PR, Social, Blogging, Photos
Outreach to media for annual open house day in May that features six historical museums in Pasadena and Los Angeles. Crafted press releases , media alerts and social media posts for Facebook and Twitter.
FROGTOWN ARTWALK EVENT
Media outreach for annual art festival near downtown Los Angeles. Crafted press releases, cross-promoted via social media (Facebook, Twitter, Instagram) and coordinated media requests.
THE FIRE FAMILY FOUNDATION
PR, Social, Writing, Photos, Events
Create monthly newsletter, compose ancillary editorial materials, craft posts for Facebook and Twitter, media outreach for specific client stories/funds for non-profit that assists firefighters, their families and fire victims.
I'm a communications professional with more than two decades of experience as a freelance writer, public relations generalist and editor. In addition, I have marketing experience overseeing program strategy and execution, advertising and collateral development and social media outreach as well as website content creation.
As a freelance writer, my work has appeared in The Los Angeles Times, Westways Magazine, Arroyo Monthly, L.A. Parent Magazine, The Tidings Weekly, Pasadena Magazine as well as The EastsiderLA blog. For more than four years, I have been a case study writer for ArtCenter College of Design in their Designmatters program. As an editor, I have worked with the K-12 Alliance for more than ten years producing their statewide newsletter What’s the Big Idea? promoting personal development programs for California math and science teachers.
As a PR practitioner, I’ve served as Communications Manager at Descanso Gardens and consulted for various nonprofits including: the Museums of the Arroyo, Frogtown Art Walk, Fire Family Foundation, Heritage Square Museum and the Gamble House.
Interested in finding out more about how I can help you with a short or longer term project? Contact me through the email listed on the right.